top of page
The Sound of Rum

BACARDÍ

Agency

AMV BBDO

Production Company

1stAvenueMachine

Director

Tucker Bliss

A symbiotic relationship between sound and picture was paramount for the creative to work; before a single frame of film was shot, a series of proof-of-concept compositions were first produced. Bottles of Bacardi Rum, buckets of ice, a barbell, and an array of glasses lined the studio to capture what the end result might be like, with all the final foley sounds coming from the source; real bar sounds, recorded on location, made by real-life mixologists.

paulstroud

©2022 by paulstroud. Proudly created with Wix.com

bottom of page