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paul stroud
The Sound of Rum
BACARDÍ
Agency
AMV BBDO
Production Company
1stAvenueMachine
Director
Tucker Bliss
A symbiotic relationship between sound and picture was paramount for the creative to work; before a single frame of film was shot, a series of proof-of-concept compositions were first produced. Bottles of Bacardi Rum, buckets of ice, a barbell, and an array of glasses lined the studio to capture what the end result might be like, with all the final foley sounds coming from the source; real bar sounds, recorded on location, made by real-life mixologists.
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