paul stroud

Production Company

Thanks to extensive mood searchings and internal experimentations, I explored similarities between light and audio and looked at the way these behave, zoning in on the reflective nature of both of these forces.

I used highly reflective reverb environments to generate frequencies that could then be translated into musical tones and instruments, eventually creating a modular suite of sounds that can be applied across all required assets and idents – including bumpers, wipes, ins and outs, and all the fancy technical terms you can think of.