paul stroud

Director

Sometimes I am briefed with such a bizarre request. I often wonder how the creative process led to such an outcome, but always, every single time, I am delighted by the challenge and the result. 

An upbeat, boogie rock cover of Mad World is not a direction I would have ever thought to go, but this version and the tie-in to its preview campaign proved very effective for Acciona. 

Boogie Rock became the palette for me to produce something that carefully narrates the story and the intention, following the twists and turns culminating in a cinematic payoff.